Ten Facebook tweaks to give your page a boost!

When was the last time you tweaked your Facebook business page? Are you getting the results you want? Your page might have hundreds - or even thousands - of likes, but how many of those potential customers are actually engaging with you?  Spruce up your page with these ten tips and turn those ‘likes’ into sales!

1 – Let’s start by talking about your profile picture and cover picture. If you have a logo that looks good even when viewed on a mobile device, make that your profile picture. It helps to build brand awareness. Changing your cover picture regularly keeps your page fresh and allows you to feature new products or services. Did you know that you can even upload a short video as your cover picture? It can really help bring your page to life. Every time you make a change to your page, Facebook posts it on your activity feed, so there’s the added bonus that your page likers might see it.

If you struggle to get the right size image for your cover picture, try www.canva.com.  Canva is free, easy to use and comes with loads of templates that are perfect for the job. You can even upload your own logos and images, if you have them. Remember to check out how everything looks on a mobile device – over 80% of Facebook views are now on smartphones or tablets.

2 – Check your page is using the right call-to-action. Sometimes abbreviated to CTA, call-to-action is the words or button used to ‘close the deal’. The CTA buttons underneath your Facebook cover picture are editable, so you can decide on the easiest way for potential customers to either contact you or buy from you using for example, a 'shop now', 'learn more', 'contact us', or 'sign up' button.

3 – Make sure your 'About' section is complete and up-to-date. As well as your contact details, website and location, this section lets you tell your brand story too, so make sure you're making the most of it.

4 – Did you know that only up to 16% of the people who ‘like’ your page actually see your posts? It might seem obvious but Facebook is a business and wants you to spend money on advertising to boost the chances of your posts being seen. Paid ads on Facebook are relatively cheap but effective due to the excellent targeting options which help to place your ad in the newsfeed of the very people who are likely to buy your products or services. You could try increasing your organic (non-paid) reach by encouraging your page likers to prioritise your posts on their news feed by hovering over Following or Liked near your cover photo, and selecting See First. They could also turn on notifications for your page so they never miss a post! Of course this means you need to provide them with content worth engaging with.

5 – Providing your page has at least 100 likes, you can use the Pages to Watch feature to keep an eye on your competitors’ Facebook activity. You can add up to five pages to watch.

  • Click Insights at the top of your Page
  • Scroll down to Pages to Watch and click Add Pages
  • Search for a Page you want to watch or choose from suggested Pages and click Watch Page
  • Click Done

 6 – Have you ever checked out the ellipsis (the three dots…) under a Facebook page cover picture? If you’ve ever wondered how to, for example, view your page as a customer would see it, you’ll find that function there, as well as a veritable treasure trove of other useful functions. If you want to like another business’s Facebook page as YOUR business Facebook page, you’ll find that there too  - just go to the page you want to like, click on the ellipsis and choose ‘Like as your Page’.

7 – Plan ahead. Check your Facebook Insights and you’ll see a graph showing when your audience is online, so you can schedule your posts in advance to go out at those times.

8 – Don’t keep your social media channels a secret – check your website has your social media icons clearly visible – if not, get your web developer to add them – and check that they work!

9 – It started on Snapchat, then Instagram, now it’s all about Facebook Stories. It was a slow starter, but now it’s available to business pages, everyone’s doing it, and you can too! It’s a great way to engage your audience.

10 – Facebook has gradually rolled out a Recommend button next to the Like button on your page, just under your cover picture. Encourage your customers to Recommend your business – it helps build up trust in your brand or business. And remember to acknowledge recommendations and reviews…social media is a two-way street!


If you would like free, tailored advice and support on using digital marketing to help grow your business, contact the GAP helpline on 01387 260380.And remember, Dumfries and Galloway Growth Accelerator Programme can help your business grow by providing specialist support on all aspects of your business – not just digital marketing. Call GAP now on 01387 260380 or email gap@dumgal.gov.uk

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